What is facial serum: what is it for and when to apply it

The secret to radiant and luminous skin? The serum!

A true elixir of beauty: with its concentration of active ingredients and the ability to act deeply, the facial serum has become a must-have for anyone who desires flawless skin. In this article, we will explore in depth the magical world of facial serum: what it is used for and what types exist to solve specific skin problems.

What is facial serum?

The facial serum is a revolutionary cosmetic product, a true ultra-concentrated elixir for the skin, usually liquid or gel-like and never oily, specially designed to be quickly absorbed by the skin without clogging pores. Its main goal is to provide an intensive treatment - which varies depending on the type chosen - to the skin, going beyond normal moisturizing creams.

Compared to traditional creams, serums boast an enhanced formula with a high concentration of precious active ingredients, including vitamins, antioxidants, exfoliating acids and peptides. Thanks to their finer molecular structure, serums have the ability to penetrate into the deeper layers of the epidermis, bringing extraordinary benefits and solving specific skin problems.

However, it is crucial to emphasize that the serum is not to be considered a substitute for moisturizing cream. On the contrary, the synergistic combination of serum and cream represents a true symphony of hydration for the skin, ensuring a lasting result.

In fact, during a skincare routine, the application of facial serum is a fundamental step to enhance the effectiveness of the treatment with cream because it acts at various levels of the epidermis, giving surprising results especially for the most demanding skins, such as mature or stressed ones.

Other distinctive characteristics of a facial serum are:

• Concentration of active ingredients: they contain a high concentration of beneficial active ingredients for the skin, making them particularly suitable for treating specific problems such as skin aging, hyperpigmentation or dehydration.
• Rapid absorption: thanks to their less bulky molecular structure, serums are quickly absorbed by the skin, without leaving it greasy.
• Non-comedogenic: most facial serums are formulated to be non-comedogenic, which means they do not clog pores and reduce the risk of acne.
• Versatile: they can be used on all skin types, including dry, oily, mature and sensitive.

Functional ingredients of facial serums

Facial serums can contain a wide range of functional ingredients, depending on their specific goal. Those predominantly used in formulations are:

• Hyaluronic Acid: a powerful moisturizer that helps retain moisture in the skin, improving elasticity and reducing wrinkles.
• Vitamin C and E: fight free radicals and help reduce signs of aging, such as dark spots and fine lines.
• Retinol: a derivative of vitamin A that stimulates cell renewal, reducing wrinkles and improving skin texture.
• Alpha-hydroxy acids: smooth the skin and are ideal for tired or oily skin.
• Niacinamide: a substance that helps reduce irritation and redness in sensitive skin and improves skin texture.
• Peptides: amino acids involved in the production of collagen and elastin that help improve the firmness and elasticity of the skin.
• Caffeine: has a toning effect.

What are facial serums for and what are the benefits for the skin

Serums are an important addition to skincare for taking care of one's skin, as they can provide specific benefits based on individual needs. In fact, there are many different types of serums, each with a purpose and ingredients targeted to provide a wide range of skin benefits. Among the numerous functions of serums, the most common are:

• Intensive hydration: thanks to moisturizing ingredients, such as hyaluronic acid, which retains water on the skin and prevents dryness, helping to maintain a young, fresh and radiant appearance.
• Reduction of wrinkles and fine lines: many serums contain powerful anti-aging ingredients such as retinol, vitamin C and peptides that stimulate the production of collagen and elastin making the skin smoother and firmer.
• Skin brightness: with targeted ingredients, they can address pigmentation issues, such as dark spots and discoloration and improve the brightness and clarity of the skin, making it more even.
• Acne treatment: those containing salicylic acid or glycolic acid can be particularly useful in treating existing acne and preventing the formation of new pimples.
• Antioxidant action: if they include antioxidant ingredients like vitamin E that help protect the skin from free radical damage, responsible for premature aging, keeping the skin young and healthy.

Is there also a body serum?

Sculptura Lipolytic & Draining Biphasic Serum

€95.00

These products share similar characteristics to those for the face, such as a high concentration of active ingredients and the ability to penetrate into the deeper layers of the skin. Thanks to this powerful formulation, body serums can help improve skin elasticity, reduce stretch marks, tone and hydrate.

Who is recommended to use a facial serum for the skin?

The facial serum is particularly recommended and useful for those seeking targeted solutions for skin aging, hyperpigmentation, dehydration or loss of skin tone. Furthermore, since serums are formulated to be non-comedogenic, they can also be used by those with oily or acne-prone skin.

How to choose the right facial serum for your skin based on existing types

When choosing a facial serum, it's important to consider the specific needs of your skin. For sensitive skin or particular conditions, it is advisable to consult a dermatologist or a skincare expert to determine the most suitable serum for your needs.

In any case, the choice can also be made considering the existing types of facial serums. Indeed, there are various types of serums available on the market, each formulated to address specific skin problems. The most common are:

• Anti-wrinkle serum: designed to combat the signs of skin aging. Often contains ingredients such as retinol, vitamins C and E, peptides and hyaluronic acid to stimulate cell renewal, improve elasticity and reduce the appearance of wrinkles and fine lines. Other formulations focus on stimulating collagen production to make the skin firmer and more resistant, with a pleasant lifting effect, like our anti-age Regenerating Serum Magnifico.
• Eye contour serum: specifically formulated for this delicate area of the face, which is thinner and prone to wrinkles and puffiness. Eye contour serums contain soothing and antioxidant ingredients, such as marine algae extract and caffeine, to reduce dark circles, diminish puffiness and keep the eye area hydrated.
• Brightening facial serum: ideal for those who want to achieve an immediately brighter-looking skin. These serums often contain ingredients such as vitamin C, glycolic acid and peptides, which help to even out skin tone, reduce dark spots and give a brighter and fresher appearance to the face. Some serums also have an additional remineralizing function, like our Gocce di Luce.
• Hydrating serum: hydrating serums are formulated to provide an extra dose of hydration to the skin. They usually contain ingredients like hyaluronic acid, glycerin and jojoba oil, which help retain moisture and keep the skin soft and hydrated all day long.
• Mattifying and rebalancing serum: ideal for those with oily, combination or impure skin because it contains active ingredients (salicylic acid or menthol) that help absorb excess oil and control sebum production, giving a drier, smoother and more uniform appearance to the face. For example, our Balancing Facial Serum, used before moisturizing cream, works in synergy with it to rebalance the water/sebum ratio of the epidermis and restore firmness to the skin.
  
  

  Magnifico Anti-aging Regenerating Serum

  €76.00

  

  Gocce di luce Redensifying illuminating face serum with Vitamin C and hyaluronic acid

  €55.00

  

  Serum Balancing Face Serum

  €60.00

How to include facial serum into your skincare routine

Integrating a facial serum into your beauty routine can be a key step in maintaining healthy, elastic and glowing skin, providing a complete treatment for the health and beauty of your face. However, to achieve maximum benefits, it's essential to use it correctly and choose products suitable for your skin type.

Here's a simple guide to integrating facial serum into your skincare routine:

• Clean thoroughly: always start by cleaning your face with a gentle cleanser to remove dirt, impurities and makeup residue. Clean skin provides an optimal base for serum absorption.
• Apply the chosen serum: take a small amount of serum and gently apply it to your face, neck and décolleté. Make sure to cover all the areas concerned, but avoid applying too much.
• Gently massage the serum into the skin with circular and gentle movements, allowing the product to be evenly absorbed. This step will improve circulation and increase the serum's effectiveness.
• Complete with a moisturizer: to seal in moisture and provide additional nourishment to the skin. This will help to maintain hydration and prolong the benefits of the serum.

In addition to these general guidelines, it's important to keep in mind that if you are applying the serum during the day, make sure to use a sunscreen with SPF to protect your skin from UV ray damage. If you're using a serum containing ingredients like retinol, it's better to apply it in the evening, as some of these ingredients could make the skin more sensitive to the sun.

In any case, serums can be used morning and evening. If you're using multiple serums, it's important to apply them in order of consistency, from lightest to heaviest.

What is the purpose of facial serum? To bring radiance to your face!

Facial serums are a valuable addition to your skin care routine because they offer a high concentration of active ingredients targeted to improve the appearance of the skin with illuminating, anti-aging and antioxidant effects.

From intensive hydration to wrinkle reduction, from hyperpigmentation to antioxidant protection, serums work tirelessly to transform your skin, giving you confidence and beauty that goes beyond the external appearance. Treat yourself to this moment of pampering, leaving your face ready to shine like never before.